"Over the years, Andrew & his company UCS Hospitality played a key role in reshaping our approach to sales, marketing and business development across our hotels. Their insight into market segmentation and strategic sales planning helped us shift away from a heavy reliance on high-commission channels and move towards a healthier, more balanced business mix. We achieved an increase in direct business from local, national and international markets across different sectors which not only boosted profitability but also giving us more control over our revenue streams. Andrew’s approach was thoughtful, collaborative, and focused on what would actually work for our hotels. I’d highly recommend to anyone looking to build a more sustainable and commercially focused sales strategy."