UCS Hospitality

Creative, People focussed sales solutions for hoteliers and Hotel Management companies

At USC Hospitality, we specialise in helping hotels thrive. With over three decades of experience across every layer of the hospitality industry — from owning and managing properties to reshaping hotel groups and driving millions in revenue — we bring a depth of knowledge that’s both practical and proven.

We’re not just consultants behind a desk. We’re hands-on partners who step in, understand your business, and get to work. Our approach is built on genuine relationships, structured activity, and a refreshingly personal style. Whether it’s increasing direct bookings, growing conference and event sales, or unlocking new markets, we tailor strategies that play to your strengths and deliver measurable results.

Most importantly, we believe that people buy from people. That’s why we put human connection at the heart of everything we do — building trust with owners, teams and guests alike. From luxury hotels to independent boutiques, we help properties like yours stand out, grow stronger, and achieve sustainable success.

UCS Hospitality Director Andrew Plimmer

An Image of a welcoming hotel suite.

Our Services

UCS Hospitality have a proven traditional approach to sales, promotion and business development, helping Hoteliers & Restaurateurs UK wide to maximise their income.

Website and Online Marketing

Telesales and Account Management

Sales Tools and Tactics

Sales Strategies

Sales Representation

Relationship Building

Pricing and Promotions

Performance Monitoring

MICE Sales

Market Research

Market Analysis

Group and Wholesale Sales

Exhibition Representation

Direct Marketing

Every hotel has a story - let's help yours grow.

Speak to us about how we can support your team, strengthen your sales, and unlock new opportunities.

Start the conversation

What our clients say...

Approachable & easy to work with.

"We worked with Andrew for several years across a range of business development and sales orientated projects. His support, approach and commitment in his usual “hands on” and personal approach proved to be very worthwhile. From strategic planning to day-to-day sales activity, Andrew’s input helped us strengthen our market position, improve awareness and increase our local and national corporate revenues. He is approachable, easy to work with, and genuinely cares about his industry. His years of experience and many contacts within our industry made an invaluable contribution to our business and business planning, I would recommend him to any independent hotel looking to raise their game."

Steve Hopkins, General Manager, BW Lancashire Manor Hotel

Thoughtful, collaborative, and focused

"Over the years, Andrew & his company UCS Hospitality played a key role in reshaping our approach to sales, marketing and business development across our hotels. Their insight into market segmentation and strategic sales planning helped us shift away from a heavy reliance on high-commission channels and move towards a healthier, more balanced business mix. We achieved an increase in direct business from local, national and international markets across different sectors which not only boosted profitability but also giving us more control over our revenue streams. Andrew’s approach was thoughtful, collaborative, and focused on what would actually work for our hotels. I’d highly recommend to anyone looking to build a more sustainable and commercially focused sales strategy."

Sanjeev Choraria, Director, SKC Hotels

Frequently Asked Questions

How quickly can we expect to see results?

Results vary depending on your current position and goals, but most clients begin to see increased activity and new opportunities within the first few weeks. Our focus is on consistent, structured sales activity that builds momentum and delivers sustainable results over time.

Do you work with independent hotels, groups, or both?

We work with a wide range of clients, from independent boutique hotels to larger groups. Our approach is always tailored to the specific needs, resources, and goals of each property.

Will you work alongside our existing team?

Yes. We operate as an extension of your team, supporting your existing staff and strengthening your sales activity. Our role is to enhance what you already do, not replace it.

What makes your approach different?

We combine traditional, relationship-led sales with structured activity and consistent follow-up. We believe people buy from people, so we focus on building genuine connections alongside delivering measurable results.

Do you only provide strategy, or do you deliver hands-on sales support?

We do both. We can create a strategy, but we also actively deliver sales activity — including client outreach, meetings, exhibitions, and account management.

How do you help reduce reliance on OTAs and commission channels?

We focus on increasing direct bookings through targeted marketing, relationship building, and proactive sales activity. The aim is to strengthen your own channels and improve profitability.

Can you help us increase conference and event bookings?

Yes. We specialise in MICE and group business, working with corporate clients, agents, and event organisers to bring consistent, high-value bookings to your hotel.

What type of hotels do you typically work with?

We work across luxury, boutique, and independent hotels. Our flexible approach allows us to adapt to different styles, markets, and operational structures.

Do you offer training for our team?

Yes. We can support your team with practical sales training, processes, and tools to improve enquiry handling, conversion rates, and overall performance.

How do we get started?

We begin with an initial conversation to understand your business, your challenges, and your goals. From there, we recommend a tailored approach and outline clear next steps.