Partnering hospitality success.

With 30+ years experience, UCS Hospitality help hotels grow through practical sales, strong relationships, and proven results.

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Experienced | Results Driven | Creative | Personal

Who are UCS Hospitality?

UCS Hospitality are here to help your hotel business thrive. With over three decades working in hospitality, we know what it takes to fill rooms, drive revenue and keep guests coming back. We’re not just another consultancy; we roll up our sleeves and work alongside you, building honest relationships that make a difference. Whether you run a boutique hideaway or a bustling conference hotel, we’ll help you grow with a mix of practical know-how, creativity and a genuinely personal approach.

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Our Services

What We do

UCS Hospitality have a proven traditional approach to sales, promotion and business development, helping Hoteliers & Restaurateurs UK wide to maximise their income.

Website and Online Marketing

Your website is your most important sales platform. If it doesn’t perform, you lose bookings. We make sure it delivers on every front — visually, technically, and commercially.

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Telesales and Account Management

We create and deliver structured outbound and inbound tele-sales campaigns, turning conversations into revenue.

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Sales Tools and Tactics

First impressions count. When your team has the right tools and structure in place, every enquiry becomes an opportunity — not a missed chance.

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Sales Strategies

UCS Hospitality will tailor strategies allowing your hotel to target the right audience with the right message.

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Sales Representation

We act as an extension of your in-house sales team, engaging directly with clients through calls, meetings, presentations, hotel tours, and fam trips.

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Relationship Building

Relationships are at the heart of hospitality. People buy from people they trust — and we ensure your brand is represented with warmth, professionalism and consistency.

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Pricing and Promotions

Pricing is one of the most powerful tools you have. Getting it wrong means missed revenue. We ensure your pricing reflects value, market conditions, and guest expectations.

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Performance Monitoring

In today’s market, guessing isn’t good enough. We bring clarity and control through data — so every decision you make is backed by evidence.

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MICE Sales

We target corporate clients and event planners looking for venues for meetings, incentives, conferences and exhibitions.

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Market Research

Without a clear view of the market, it’s easy to misjudge strategy and waste resources. Our analysis ensures your sales and marketing efforts are aligned with real-world demand and customer expectations.

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Market Analysis

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Group and Wholesale Sales

We build partnerships with travel agents, wholesalers, and tour operators to generate group bookings and high-volume business.

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Exhibition Representation

We represent your hotel at travel trade shows and industry events, helping you connect with buyers, tour operators and business clients.

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Direct Marketing

We build a stronger connection with past guests and potential customers — bringing more business straight to your front door and increasing your profit margins.

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Real Results, Proven Over Decades.

Business development experience in the hospitality industry.

28m

Revenue Projects

Supporting large-scale financial success.

3x

Client Portfolios

Driving direct bookings, events & long-term value.

What our clients say...

Approachable & easy to work with.

"We worked with Andrew for several years across a range of business development and sales orientated projects. His support, approach and commitment in his usual “hands on” and personal approach proved to be very worthwhile. From strategic planning to day-to-day sales activity, Andrew’s input helped us strengthen our market position, improve awareness and increase our local and national corporate revenues. He is approachable, easy to work with, and genuinely cares about his industry. His years of experience and many contacts within our industry made an invaluable contribution to our business and business planning, I would recommend him to any independent hotel looking to raise their game."

Steve Hopkins, General Manager, BW Lancashire Manor Hotel

Thoughtful, collaborative, and focused

"Over the years, Andrew & his company UCS Hospitality played a key role in reshaping our approach to sales, marketing and business development across our hotels. Their insight into market segmentation and strategic sales planning helped us shift away from a heavy reliance on high-commission channels and move towards a healthier, more balanced business mix. We achieved an increase in direct business from local, national and international markets across different sectors which not only boosted profitability but also giving us more control over our revenue streams. Andrew’s approach was thoughtful, collaborative, and focused on what would actually work for our hotels. I’d highly recommend to anyone looking to build a more sustainable and commercially focused sales strategy."

Sanjeev Choraria, Director, SKC Hotels

Frequently Asked Questions

How quickly can we expect to see results?

Results vary depending on your current position and goals, but most clients begin to see increased activity and new opportunities within the first few weeks. Our focus is on consistent, structured sales activity that builds momentum and delivers sustainable results over time.

Do you work with independent hotels, groups, or both?

We work with a wide range of clients, from independent boutique hotels to larger groups. Our approach is always tailored to the specific needs, resources, and goals of each property.

Will you work alongside our existing team?

Yes. We operate as an extension of your team, supporting your existing staff and strengthening your sales activity. Our role is to enhance what you already do, not replace it.

What makes your approach different?

We combine traditional, relationship-led sales with structured activity and consistent follow-up. We believe people buy from people, so we focus on building genuine connections alongside delivering measurable results.

Do you only provide strategy, or do you deliver hands-on sales support?

We do both. We can create a strategy, but we also actively deliver sales activity — including client outreach, meetings, exhibitions, and account management.

How do you help reduce reliance on OTAs and commission channels?

We focus on increasing direct bookings through targeted marketing, relationship building, and proactive sales activity. The aim is to strengthen your own channels and improve profitability.

Can you help us increase conference and event bookings?

Yes. We specialise in MICE and group business, working with corporate clients, agents, and event organisers to bring consistent, high-value bookings to your hotel.

What type of hotels do you typically work with?

We work across luxury, boutique, and independent hotels. Our flexible approach allows us to adapt to different styles, markets, and operational structures.

Do you offer training for our team?

Yes. We can support your team with practical sales training, processes, and tools to improve enquiry handling, conversion rates, and overall performance.

How do we get started?

We begin with an initial conversation to understand your business, your challenges, and your goals. From there, we recommend a tailored approach and outline clear next steps.